Duties:
<!--[if !supportLists]-->· <!--[endif]--> Coordinate marketing planning and budgeting across CIS markets and monitor the execution of marketing plans <!--[if !supportLists]-->· <!--[endif]-->Developing consistent Regional Media strategy across CIS markets in close cooperation with CMO office and subsidiary Marketing Directors <!--[if !supportLists]-->· <!--[endif]-->Drive media efficiency analysis (media mix, copy mix, optimum frequency/reach, etc.) and provide direction to CIS subsidiaries on media planning, execution and evaluation. <!--[if !supportLists]-->· <!--[endif]-->Provide marketing, consumer knowledge, and strategy expertise and support to subsidiaries, help them make informed decisions and build their capabilities <!--[if !supportLists]-->· <!--[endif]-->Create and execute regional synergies (e.g., in media planning, creative development, consumer knowledge, etc.) <!--[if !supportLists]-->· <!--[endif]--> Identify and select cross-BU brand identity building initiatives <!--[if !supportLists]-->· <!--[endif]--> Lead the development of Creative Briefs and monitor copy development, testing, and production for local creative executions. <!--[if !supportLists]-->· <!--[endif]--> Supervise market research activities across CIS, communicate CIS insights to Global HQ for product and Global advertising development <!--[if !supportLists]-->· <!--[endif]--> Build marketing capability across CIS (in co-operation with CIS HQ HR) |